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A Publication of WorkTogether Talent Consulting (formerly WorkMonger)
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This week, our Job Seeker Toolkit focuses on optimizing your online presence. We're sharing strategies to set up your LinkedIn profile, build a personal brand that gets noticed, and navigate today's nonprofit job market. Standing out takes more than a strong resume—it requires being visible and intentional.
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When companies get 1,500+ applications for one role, your resume alone won't cut it. A personal brand helps you stand out before you even apply. Think of LinkedIn as a resume with a microphone: it lets you show your personality, connect directly with hiring managers, and sometimes skip the application pile when opportunities come straight to you instead.
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The nonprofit job market has shifted dramatically in six months. Federal budget cuts mean more talented people competing for fewer roles. So, what can you do? Nail down your three-to-four sentence story before reaching out to anyone, audit what shows up when people Google you, and network strategically. Quality over quantity matters more than ever right now.
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What We’re Writing Right Now
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Your LinkedIn profile works for you 24/7… if you set it up right! This guide walks through how to write a headline that actually gets attention, craft an About section that tells your story (not just your job history), and highlight your experience with real numbers. The trick? Keep it updated every few months so you stay visible to the right people.
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Career Corner: Ask a Recruiter
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How to use Linkedin to your advantage
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My clients are not a monolith when it comes to their attitudes towards LinkedIn. Some view it as an extension of their brand, and others view it as just another social media platform they should actively avoid. Many view it as a means to an end (and the end here is landing a new job or client).
So here are some mindsets to consider as you’re approaching LinkedIn:
- LinkedIn makes money when users engage (because it attracts advertisers, recruiters who pay for special licenses, etc), so the very busy/engaging LinkedIn you see today is very much by design. There are no hard and fast rules with LinkedIn right now, however, if you are a professional who wants to be hireable or attract business, remember that what you post, comment on, react to, etc. can be seen by colleagues, recruiters, and current/future employers.
- Like on other social media platforms, content creators abound on LinkedIn and *it can feel* like everyone is posting all the time. But posting isn’t a means to getting a job (though it can help if done strategically, and in alignment with target roles/industry). If you’re not posting regularly or ever, you can still create a strong LinkedIn profile that positions you for jobs.
- Often, I share with clients that their resume is knocking on the door of an employer and their LinkedIn profile is so that employers knock on your door. So, if your ultimate goal is to have a LinkedIn profile that is discoverable by recruiters and serve you well when you share it with an employer or your network, here are some best practices to employ:
- Take the time to complete your profile! Yes, all of it. Customize your URL, upload a real/recent picture for your profile, add a headline, and YES write an About section in first person. Also, fill out the experience section - not just job titles and employers, but copy and paste the bullets from your resume so recruiters can actually find you for the kind of work you’re skilled at performing.
- Follow the company pages for your target employers. You can follow up to 1,000! Recruiters frequently filter the candidates in their searches by those who already follow their company pages.
- Turn on “open to opportunities” privately for recruiters (who pay for a recruiter license) or publicly (this will result in a green banner around your picture). Indicate the kinds of roles you’re targeting, and keep them in the same job sector family (i.e. All roles related to instructional leadership or fundraising, versus a mismatch of jobs and sectors).
- Want to post regularly? Great! Don’t feel like posting at all? No problem. Just remember, what you post/react to is PUBLIC and can play a role in your job search experience.
- Grow your connections with current/former colleagues and known folks in your network. The LinkedIn algorithm rewards users who have 500+ connections, so no need to be ultra choosy if lots of folks are inviting you to connect, but also don’t feel pressured to connect with people who are selling products or outside of your industry.
- Share content: job openings on your team, articles and relevant questions to inspire discussion, re-share the posts of others in your network, crowd-source for expertise in a particular area or offer your own.
- Comment on other people’s content. This is an excellent way to grow your connections and demonstrate thought leadership in a particular area.
My goal isn’t to create LinkedIn superusers or content creators. My clients have found that when they take the time to update their profiles, they’re getting more outreach from recruiters and also feel confident when they see other people looking at their profile.
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The New TrulyHired Job Board is Here!
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Foundations, Inc. is a national nonprofit organization that has supported educators for over 30 years. They are seeking a Content Development Specialist to create, edit, and polish high-quality materials that support professional learning, technical assistance, and capacity-building projects. The specialist will work across multiple projects and collaborate closely with Education Specialists, Directors, and the Executive Director, increasing the team's overall capacity to deliver strong content to partners. The ideal candidate has 2–3 years of experience in education, OST, instructional design, or a related field. This person also possesses exceptional writing, editing, and proofreading skills, with the ability to convey complex ideas clearly and engagingly for diverse audiences.
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At the Y, kids can realize their potential, teens can prepare for higher education or career opportunities, and families can connect and have fun together. The YMCA of Honolulu is looking for an Operations leader with a solid background in hospitality and the ability to serve a diverse set of stakeholders to support their Central Branch location in Honolulu, HI. The Operations Manager is responsible for ensuring smooth and effective day-to-day operations of the Central YMCA’s short-term accommodations, front desk, and facility functions. The ideal candidate has 3+ years of progressive responsibility in operations management, residential housing, hospitality, or nonprofit administration.
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TrulyHired is a quick, easy, and tailored job board that specializes in providing job seekers with educational equity roles at impact-driven education organizations. Here are a few of the amazing jobs we have available. Check them out and apply if you're interested!
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You don’t have to be a job seeker to take the next step in your professional growth.
Our tailored career services—like resume reviews, interview prep, and personalized coaching—help leaders like you gain clarity, align with your goals, and stand out.
Ready to level up?
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You are receiving this email because you either created a WorkTogether Talent Consulting (formerly WorkMonger) Career Platform Account, applied to a job opening at one of our client organizations, or registered directly to receive Leaders in Education.
Don't want to hear from us? Let us know by clicking here.
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